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The increasing popularity of self-help books is an indicator of the modern American quest to maximize personal happiness through a process of self-discovery. Self-help books - non-fiction books that offer advice for behavior modification and make explicit promises for positive change - have doubled as a percentage of all book titles since the 1970s. This dissertation explores the demographic profile of self-help readers, the marketing and advertising strategies of the self- help industry and the formula of a self-help bestseller.
The following documents of the Doctoral dissertation abstract are available in PDF format: |
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This is a study of changing commitment patterns among American young men and women during the second half of the 20th century using gendered magazines like Playboy and Cosmopolitan as guidebooks for evolving courtship rituals. These magazines offer insights into the choices, fantasies and ambitions of young men and women since 1965. How has advice to men and women changed - and did magazines reflect, set or simply provide an escape from the actual trends for dating and marriage in 20th-century America?
The following documents of the Masters dissertation abstract are available in PDF format: |
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